Why Vert Loves Apple
When you are in the business of marketing and communications through mobile and social platforms, Apple is your best friend. Steve Jobs and his gaggle of geniuses have perfected the art of simplifying the complex. Which is why we have them to thank for the enormous market adoption of so many advanced technologies in the wider market. Here is a quick recap of yesterday’s recent works of magic, and how they will affect the worlds of social and mobile media marketing:
iPod Nanos that shoot video!?
While the ipod is best known for revolutionizing the music industry (along with a little help from iTunes), it just might be the next big player in digital pictures and video too… Everything has a camera these days – which is going to continue to revolutionize the way we view, experience and perceive the world. It is constantly getting smaller. Not to mention the new FM tuner you can pause in live stream (think TiVo for radio) – tell me that isn’t going to skew some Neilsen radio advertising figures… bottom line being that all media is now a product of the user, not of the producer – get used to it…
iTunes 9 + Social Media
Who knew that once what was primarily known as your regular run-of-the-mill desktop MP3 player would become one of the most robust tools enabling a generation to collaborate in the new spheres of social and mobile media. Honestly, iTunes is iTunes – but this latest iteration just makes your digital life that much easier by adding social sharing features for Facebook and Twitter as well as a more feature-rich interface for managing your media and apps on iPhones and iPod touches. All in all, nothing too earth-shattering, but a universal step in the right direction from Apple on all fronts in their commitment to making things seamless…
iPhone 3.1 Upgrades
Is it just me or does it only seem like a few days ago that we just upgraded to 3.0?!?? Alas, iPhone/iPod Touch OS 3.1 is up and running with a few new features that make us at Vert quite giddy. Ok, really just two that we are jumping in delight for. First and foremost is the new MMS capability – which means no more ridiculous external browser-based image downloading sites, now you can share digital media right in the chat feed. Second are the basic but continued improvements in the Safari browser.
Both of these upgrades are much needed as we move toward a more “open source” mobile web experience relying heavily on standards and universal device capabilities. We here at Vert firmly believe in the longevity of text messaging as an efficient messaging platform as well as the importance of fast, usable and stable mobile browsers to ensure a vibrant and rich ecosystem that thrives on digital media, communications, and networking anytime, anywhere…
So as you can see, Vert has every reason to love the heck out of Apple… and we don’t plan on stopping anytime soon. If you share in our pro-social & pro-mobile Apple sentiments let us know your thoughts in the comments below or by responding to us on Twitter (@vertmobile) or on Facebook (www.facebook.com/vertmobile).
Cheers!
-Kevin (@kplanovsky)
